Airwave becomes strategic regional partner for Otrum’s hosted TV and signage solutions

Otrum, the leading provider of interactive TV and digital signage software solutions to the hospitality industry, is pleased to announce the signing of Airwave Europe Ltd. as a strategic partner for the United Kingdom and Ireland, with immediate effect. Airwave joins a network of more than 40 Otrum distribution partners across Europe, the Middle East, Africa and Central Asia.

Mr. Stein Surlien, CEO of Otrum, states “The pairing of Otrum and Airwave is game changing for the UK market. With Otrum’s hosted software solutions and Airwave’s proven track record in sales, service and operations, we expect to gain considerable market share within a short timeframe.”

Mr. Tim Worrall, Managing Director of Airwave, continues, “Otrum have an unbeatable history of developing and supporting cutting edge software platforms that meet the demanding needs of major international hotel chains. This partnership will enable us to offer the project management and service expertise of Airwave, alongside the functionality and proven reliability of Otrum’s cloud-based solutions.”

Otrum Enterprise and Otrum Digital Signage are the products at the core of this agreement. Otrum Enterprise is the in-room segment leader in functionality, stability and ease of use, all of this over existing infrastructure such as coax, Ethernet and Wi-Fi. Otrum Digital Signage provides powerful communication throughout an entire property, with a superior wayfinding service, meeting overview screens and digital door signs.

Otrum has an established track record with international chains such as The Rezidor Hotel Group, InterContinental Hotels Group, Marriott International and Starwood Hotels & Resorts.

Airwave is the largest integrator in the UK, with a presence in one in six hotel rooms. Current UK clients include Premier Inn, Center Parcs, Hilton, Holiday Inn, Holiday Inn Express, Staybridge, Apex Hotels, Tune Hotels, McDonald Hotels, Malmaison, Hotel du Vin, The Landmark and The Ritz amongst many others.

About Otrum

Otrum is the market leading hosted solutions partner to the hospitality industry, with software operating across multiple platforms including TVs, signage and smart devices. Otrum is 100% owned by the Telenor Group, and operates with a network of strategic partners throughout EMEA and Central Asia. Additional information can be found at

About Airwave

Airwave is one of Europe’s leading suppliers, installers and integrators of commercial televisions, digital signage, audio-visual equipment and visitor WiFi solutions, and has direct supplier relationships with Samsung, LG, Philips, Sony, Sky and the BBC.  Airwave has supplied and installed over 250,000 screens within 5000+ Hotels, Hospitals, Student Accommodation, Pubs and Clubs, Retail and Stadia, providing major IPTV and digital signage installations within these environments. The company also distributes movie and TV content to commercial premises in over 44 countries worldwide.

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