Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee is present in 41 countries around the world, with over 3,800+ coffee shops globally. Costa is the UK’s favourite coffee shop, having been awarded “Best Branded Coffee Shop Chain in the UK and Ireland” for 11 consecutive years.
We spoke to Simen Halvorsen, Digital Marketing Manager of Coca-Cola European Partners, who gave us some insight to the latest developments in Norway:
“Back in 2018 Coca Cola purchased Costa Coffee from the Whitbread Group. 3 years later in 2021, Coca Cola launched Costa Coffee to the Norwegian market, and the 1st outlet opened in August 2021 at the Norwegian Business School (BI) in the capital Oslo. For the new outlet, we needed to find an easy to use, yet reliable digital menu board which we could deploy on-site. For this solution we turned to Telenor as an integrator, and their solution provider Otrum”
“Otrum Signage is web based and cloud powered, and requires no set top boxes behind the screens. It is super simple to use, and the platform fits our needs perfectly”
Otrum Signage works well in all verticals thanks to its cloud powered, easy to use, web based CMS. Otrum is proud to be part of the Costa Coffee growth in the region.